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December 2016
What we do | Testimonials
What's a Bank Client Worth?
As a financial services marketer, you’re probably knee-deep in your annual budgeting process, trying to strike the right balance in your investment in client retention and lead-nurturing, to ensure the maximum ROI of both.
The following white paper — What's a Client Worth? — can help you to address this recurring dilemma by answering questions such as:
- What is the lifetime value (LTV) of a commercial client in terms of bottom-line profits?
- How does that compare to the ROI of our acquisition efforts?
- What are the warning signs a client might defect?
- How do I increase client loyalty, and what can I expect in return?
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"We Need More Content!"
It's that time of year again – you and your team are busy putting your bank's content marketing plan in place for 2017.
Chances are, you're also finding the process of keeping fresh, premium and original content in front of your bank's business clients getting more challenging every year.
We at FPS work exclusively with corporate bank marketers who find themselves getting bogged down by the content development process – fresh topic ideas, enough time to invest with SMEs, and most importantly the industry-specific writing expertise needed to pull it all together.
If you're finding your internal resources getting stretched a bit thin, check out our turnkey content development process in action.
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