• 2007 bank marketing year in review
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• How to keep clients loyal
• Great ideas to build your e-mail address list
• Measuring your e-mail marketing ROI
• The financial institution’s guide to e-mail marketing
• Forrester gives financial institutions a failing grade in e-mail marketing
• Experts report on bank performance in 2006: An e-mail marketing summar
• E-mail can boost trade show performance
• A crowded playing field may boost online marketing costs
• How to acquire quality e-mail addresses
• Five strategies for maximizing e-mail benchmark rates

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