Article Placement and Advertorial Development in niche media are two of the most effective ways to position your financial institution as an industry thought leader and trusted advisor.
FPS assists in identifying niche publishing opportunities that will maximize exposure to your intended audience. We develop a media strategy that ensures placement and then suggest compelling topics likely to generate high readership. Our writers' and editors' unparalleled knowledge about business banking and treasury services results in consultative, solutions-oriented content that maximizes readership.
With more than 25 years of industry-specific editorial experience, combined with a staff of writers and editors carefully selected from the financial industry's leading publications and organizations, FPS is uniquely qualified to help you achieve your media strategy and placement goals.
If you like, FPS also can e-mail broadcast these materials to your clients and prospects, provide brand-mirrored layout and design, and supply tracking tools to measure the resulting online behaviors of each individual recipient.