Use the Latest Tracking and Reporting Technologies to Boost Sales and Identify Hot Prospects
Data tracking. FPS provides the latest technology to enable you to track opens, click-throughs and viral (pass-along) readership. This same technology enables you to identify informational preferences of individual readers, electronically following the readers' "footprints" as they move from articles and white papers to specific landing pages throughout your Web site.
Hot prospect identification. Our automated system employs a weighted point system that both identifies hot prospects and reveals their "pain points" and informational preferences. This detailed intelligence enables each relationship manager to engage prospects in more relevant follow-up, enabling them to close more sales faster and at lower cost.
Assistance in re-purposing your content to reach your hidden markets. We help you maximize exposure for your content by optimizing online delivery channels, including social media sites, pay-per-click advertising venues, resource libraries and placement of your content in trade publications. Again, we can advise you on how to execute specific strategies or, if you prefer, provide these services for you.
