Mark Your Calendars

Learn how to strengthen customer relationships and brand loyalty using new techniques in e-mail marketing.

Join Financial Publishing Services at this year's Windy City Summit for an educational presentation titled

The Financial Institution's Guide
to E-Mail Marketing

Find out why e-mail marketing has become "the number one business enabler in B2B marketing," according to Forrester Research.

We'll examine the latest e-mail marketing techniques for turning prospects and clients into brand advocates.

Topics Include:

  • List-building using e-mail newsletters, online libraries, webinars and subscription management pages
     
  • Optimizing cross-selling opportunities through content preference centers and data tracking
     
  • Combining CRM, e-mail solutions and reporting to measure ROI

 

Contact us

Financial Publishing Services

Plus, we'll share the latest e-mail marketing statistics from leading experts like ExactTarget, DoubleClick, MarketingSherpa and eROI.

Featured Presenters:

Vince DiPaolo
President
Financial Publishing Services
Chris Durkin
Director of Marketing
Financial Publishing Services

Jacques Shalo from ExactTarget will also be presenting.

Attendees will receive a complimentary copy of our E-Mail Marketing Handbook for Financial Services Providers.
Do not miss this opportunity.

The 20th Annual
Windy City Summit
Hilton Chicago
Thursday, May 25
11:15 a.m. to 12:05 p.m