Now Available for Download...
 
  The Cost of
Customer Churn

The new must-read white paper for bank marketers

 
With a customer shortage looming, banks must find new ways to earn and keep customers ...

  • What's at stake in the competition for customers?
  • What do customers need from Marketing?
  • What do they want from Sales?
  • Which banks are winning the competition for customers and with what results?

Get the answers to these questions and more.
Download Now
 

Visit Us at AFP
Stop and see us at booth #131 at this year's AFP Conference in Las Vegas, October 15, 16 and 17. We'll be offering a variety of complimentary sales and marketing tools, as well as conducting drawings for these two new publications:
 

The new book by Jeff Thull
Exceptional Selling

Exceptional Selling shows you exactly what to do to win profitable high stakes sales. Written by Jeff Thull, CEO and President of Prime Resource Group and columnist for the MarketScope e-newsletter, Exceptional Selling is a "must read" guide to sales and communications. To Download Chapter 1 of Exceptional Selling visit www.primeresource.com.

     
  The Financial Institution's
Guide to E-Mail Marketing

This 48-page book is filled with case studies, statistics and how-to information for beginning or improving your e-mail marketing campaigns.

     

We'll also be offering The Financial Institution's Guide to E-Mail Marketing on CD ROM, as well as Jeff Thull's new CD "Close the Value Gap," a C-Level executive's guide to translating value-based solutions into bottom-line profitability.

In the meantime, to learn even more about how banks are succeeding in building client loyalty, cross-selling more services and measuring campaign performance, Take a Tour of our services, clients and work samples.

We also invite you to download one of our complimentary marketing tools:

Bank Marketing E-Learning Series
Each segment is approximately 6 minutes in length. Just click on a title to download.
Turning Clients and Prospects into Brand Advocates
Building Your E-Mail Address List
Measuring Performance of Your E-Mail Marketing Campaigns

     

Financial Publishing Services
www.fpsc.com | info@fpsc.com
847.501.4120