The Financial Institution's Guide to Social Media
  Webinar Registration  

Links to Archived Webinar Series:

We've pulled together the finest in the fields of social media consulting, compliance and monitoring to discuss the unique challenges of financial institutions in getting started in or optimizing social media participation. All four webinar sessions are available for on-demand viewing. Please note: Accessing the system requires you to identify yourself.

The sessions include:

Webinar Session #1: Getting Started: the Who, What, Where and Why of Social Media

Whatever financial service you provide, the name of the game is building transaction volume. Transactions are the result of facilitating relations, adding value and creating market awareness and differential.

Presented by Jay Deragon
Social Media Strategist
Social Media Directions
specializing in the financial services sector

Webinar Session #2: How Customer Behavior & Technology Will Change the Future of Banking

Session #2A:
Introduction by Christine Durkin, FPS Director of Content Marketing
Session #2B:
Why Banks Can't Avoid Social Media; Understanding the Reality

Social media is an ongoing dialogue about your performance as a service organization. It's a brand reputation research instrument, plus a real-time, adaptable public relations and marketing response medium. And one day it could replace branch banking as the customer's preferred way to do business with you.

Presented by Brett King
Author of BANK 2.0; CEO, User Strategy; and member of the Board of Governors at the International Academy of Financial Management.

Webinar Session #3: Monitoring Conversations in Financial Services Social Media

How can financial institutions worldwide better understand and leverage social media? Christophe Langlois provides a unique and well-informed perspective on the business intelligence and competitive advantages available to the financial services industry. Visible-Banking.com and its technology partners track over 2,000 bank social media initiatives (on Twitter, Facebook, YouTube and blogs) in 60 countries. Langlois shares how banks can stay on top of what's being said about them and about their competitors through social media monitoring.

Presented by Christophe Langlois
CEO Visible-Banking.com
Social Media Monitoring for Financial Institutions

Webinar Session #4: Overcoming Regulatory and Compliance Barriers

When it comes to social media in banking, it's apparent that participation can simultaneously present tremendous opportunity and tremendous risk. This session will discuss the specific compliance and risk issues that need to be addressed, and detail the processes that can satisfy these potential obstacles, enabling maximum benefits and minimal risk in social media participation.

Presented by Sharon Blanchette
CPA, CIA, MBA, Assistant Director, ICS Compliance

Note that this Webinar series is best viewed using Windows Media Player. If Windows Media Player is not your default media player, when prompted click Save As on the dialog box to save the file to your desktop. Then right click on the saved file and choose Open With -> Windows Media Player.

The most current version of Windows Media Player for PCs and Macs can be downloaded at: http://www.microsoft.com/windows/windowsmedia/player/default.aspx

For questions or more information, please call Christine at 847.858.9499.
Or e-mail [email protected].